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I was asked to review the new Notalie doll which is aimed at tween age girls like my daughter. This is what the blurb that comes with the doll says:
Who is Notalie?
Notalie is a new concept in dolls, ‘the companion doll’. Standing head and shoulders above other dolls, she measures 1 metre tall. She has a unique appearance, with the look of a bored ‘tween’. Her long arms and legs have large ‘knotty’ elbows and knees. She is a soft, plush toy which means she loves to be hugged.
Notalie lets girls be girls for longer
The sexualisation of children is very much in the news today and a phenomenon known as ‘age compression’ means that girls are growing up too fast. They are rejecting conventional dolls as early as seven years of age. Dolls are seen as babyish whilst computer games are ‘cool’. This means that girls are missing out on essential creative play which enables them to remain children for longer and to develop at a proper rate.
This is where Notalie comes in. She is carefully designed to look like the girls who will play with her and because she is so tall, she is immediately embraced as one of the gang. She’s feisty and funny and can share jewellery, hair accessories and be part of a girl’s life, whatever she is doing. She’s a true best friend.
With an 8 year old daughter who fluctuates between being a little girl and trying to be a teenager Notalie sounded perfect. I have to say my daughter was very excited to see Notalie sitting waiting for her when she came home. She was intrigued to find a doll with knots tied in her arms and legs who was almost as tall as she is.
For the first outing my daughter managed to tie Notalie round her waist and hold her in place with her jacket so that they could go scooting with her: