Monday 23 July 2012

Living Streets: Ice Cream Calculator #icecreamwalk

Way back in May when the weather was a lot nicer I signed up for the Living Streets walking challenge and clocked up a lot more minutes and miles than I would do normally. The Living Streets team found it such a successful campaign that they have now launched their Ice Cream Calculator. This is what they have to say about the campaign:
You may have been donning waterproof jackets rather than sunglasses in recent weeks, but don’t worry: the Living Streets ice cream calculator is here to bring a bit of sunshine into your life. We’re all guilty of over indulging over the summer holiday period with ice cream treats being a real favourite – whatever the weather! Living Streets has designed an interactive ice cream calculator tool, To get people walking and burn off those ice cream treats. Just simply enter how far you’ve walked to find out which ice cream treat you have burned off. There’s a fantastic prize draw to win a healthy instant lolly maker too!

It was incredibly scary to see that for a 90 minute walk at a moderate pace it only burns off 166 calories and that doesn't add up to much on the ice cream front. Usefully you can also see how many calories some typical ice creams are  so you can work out in advance how far you need to walk it off...

And to keep with the summer theme, for all photography lovers they have created a Pinterest challenge called; ‘Glimpse of Summer’. Where they want you to tag the glimpses of summer you see when out walking using the hashtag #glimpseofsummer. They will then add the favourite to the Living Streets Pinterest board.

So what are you waiting for - get out there and walk!

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